Share |

This is not a Primark bag

From Salvatore Ferragamo to Prada and Hermes, many family businesses in the luxury industry have had to deal with counterfeit products. But this week seemed to be the turn of a discount fashion retailer.

From Salvatore Ferragamo to Prada and Hermes, many family businesses in the luxury industry have had to deal with counterfeit products. But this week seemed to be the turn of a discount fashion retailer.

Boasting two floors, a store in Dubai was found to be selling clothes and accessories identical to those sold by Primark, part of family-controlled Associated British Foods. The store even pretended to be part of the Weston family’s chain.

However, the family business – the real one – which has more than 200 stores across Europe, doesn’t operate in the United Arab Emirates and is reportedly considering taking legal action.

"We are aware that there is a store in Dubai that purports to be part of our group," Primark said in a letter to Abu Dhabi-based newspaper The National.

"Primark does not operate any stores there and this is not, therefore, a legitimate Primark store. The company is considering its legal options as a matter of urgency," it added. 

Click here >>
Close