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WL Gore & Associates

March 1, 2005

According to recent research, family firms have stronger ‘people’ values than non-family firms and are more likely to put customers and employees ahead of profits.

According to recent research, family firms have stronger 'people' values than non-family firms and are more likely to put customers and employees ahead of profits. This doesn't mean they lose any competitive advantage, argues John Ward, Wild Group Professor of Family Business at IMD in Switzerland and Professor of Family Enterprises at Kellogg School of Management.

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