vodka

Family company toasts rise to industry leader

March 31, 2008

A family-owned company has become the joint global leader in the wine and spirits industry.

A family-owned company has become the joint global leader in the wine and spirits industry. Through its €5.6 billion acquisition of Absolut vodka owner Vin & Spirit, Pernod Ricard, which is owned by the Ricard family, joined Diageo at the top of the drinks industry.

Absolut is the number one premium vodka in the world and the top selling premium spirits brand in the US. It is seen as a “unique asset” to Pernod Ricard’s drinks portfolio, which includes Glenlivet, Malibu and Jacob’s Creek wine.

Family spirit

September 1, 2006

In the past ten years, cocktails have made a comeback – and it’s in no small part due to a spirits company with ten generations behind it. Suzy Bibko talks unconventional marketing with the Nolet family and how it has paid off in the success of their Ketel One Vodka

Suzy Bibko is editor of Families in Business.

In the past ten years, cocktails have made a comeback – and it's in no small part due to a spirits company with ten generations behind it. Suzy Bibko talks unconventional marketing with the Nolet family and how it has paid off in the success of their Ketel One Vodka