A family-owned company has become the joint global leader in the wine and spirits industry. Through its €5.6 billion acquisition of Absolut vodka owner Vin & Spirit, Pernod Ricard, which is owned by the Ricard family, joined Diageo at the top of the drinks industry.
Absolut is the number one premium vodka in the world and the top selling premium spirits brand in the US. It is seen as a “unique asset” to Pernod Ricard’s drinks portfolio, which includes Glenlivet, Malibu and Jacob’s Creek wine.