One way family businesses can gain a strong international foothold is to expand globally. But Sahara India Pariwar, whose tagline reads “World’s Largest Family”, has taken a different approach – it is driving into international limelight by investing in one of the world’s most-followed sporting events.
The Sahara Group, headed by Subrata Roy Sahara, has bought a 42.5% stake in Force India, the country’s representative in car-racing event F1.
