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upmarket

April 1, 2021

Pernod Ricard goes upmarket in acquisition and distribution strategy, Locked down families build Lego’s fastest sales growth in five years, Gebruder Weiss profits in combining physical and digital innovation.

Pernod Ricard goes upmarket in acquisition and distribution strategy

Pernod Ricard, the French third-generation wines and spirits giant, is set to acquire a majority stake in a family-owned premium Columbian rum as part of its “Transform and Accelerate” strategic plan.

Pernod Ricard also embarked on a collaboration with Lafayette Imports, a new company founded by Biggar and Leith partners Elwyn Gladstone and Mark Teasdale, to boost its “super-premium” branding in the United States.

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