Sara Neidig, 48, an energetic entrepreneur, sold her successful upscale restaurant, Simply Sara's. She loved the business and enjoyed a loyal following but, as she said: "I had an offer that I couldn't refuse and I've been itching to start something new." With some of the profit from the sale of the restaurant, she started Goods to Go, a gourmet foods catering service, capitalising on the reputation and connections she developed over the 16 years since the restaurant's beginnings.