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SocGen

September 2, 2011

Family-controlled Hermes, the maker of the iconic Birkin bag, silk-print scarf and discreetly branded necktie, is a more valuable asset than the bank Societe Generale.

Family-controlled Hermes, the maker of the iconic Birkin bag, silk-print scarf and discreetly branded necktie, is a more valuable asset than the bank Societe Generale.

So it was pointed out in early September when the famous luxury brand, in terms of its market capitalisation on the French stock exchange, was worth more than country’s second-biggest bank.

An analyst quoted in a Bloomberg story about the two firms’ valuations summed up the differences well.

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