The chairman of family-owned Banco Santander, Emilio Botín, has given a fascinating insight into how he runs one of the largest and most profitable banks in Europe. Botín (right), whose family have led the bank since 1857, took over from his father as president in 1986.
Describing the current credit crunch as "probably the most difficult times seen by a whole generation of bankers," Botin nevertheless predicted his company would exceed €10 billion in profit this year.