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rich products

February 21, 2012

Bob Rich, sportsman, author and chairman of one of the US’s biggest family-controlled food businesses, explains why ethics matter, family members can’t be complacent and why he'll never retire. 

Sitting in his office one afternoon, Bob Rich received a frantic call from an employee. The man, tasked with heading up the family business’s operations in an emerging economy, had just spoken to border officials, who were demanding bribes to get Rich Products’ goods into the nation. The manager didn’t know what do to.

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