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multinationals

May 1, 2007

Family-run VIP Petfoods has made a fortune down under. Having built up a large share in the Australian economy, the firm is about to expand worldwide. But how does it plan to change its USP in order to be accepted by western markets? Melanie Stern finds out

Family-run VIP Petfoods has made a fortune down under. Having built up a large share in the Australian economy, the firm is about to expand worldwide. But how does it plan to change its USP in order to be accepted by western markets? Melanie Stern finds out.

Melanie Stern is the former section editor of Families in Business.

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