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September 1, 2005

The Edelman empire reaches around the world and includes clients as diverse as the pharmaceuticals giant Pfizer and the Mormon Church. Richard Edelman tells Melanie Stern about the business and why he gets a kick from challenging consumer fatigue

Melanie Stern is section editor of Families in Business

The Edelman empire reaches around the world and includes clients as diverse as the pharmaceuticals giant Pfizer and the Mormon Church. Richard Edelman tells Melanie Stern about the business and why he gets a kick from challenging consumer fatigue

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