When Lego turned to Jorgen Vig Knudstorp as CEO in 2004 he became only the second non-family member to lead the company in its 77-year history. Third-generation Kirk Kjeld Kristiansen had been running the iconic toy giant for 25 years but acknowledged he had lost his way. The business was suffering under a weight of debt and stagnating with management that believed the company was in better shape than it actually was.
