Maurits Bruel is a family business consultant with GITP International in the Netherlands.
Family firms want to see their values reflected in their business. The 2002 FBN conference addressed how this can be achieved
John is proud of his family business and the values it stands for. Where some businesses provide lip service to their values, he lives them every day. He measures his success not only by the bottom-line results of the business, but also by the goals that go with the company's core values.