Hugh M Hefner, the founder of the iconic Playboy brand, yesterday made a bid for the remaining shares in Playboy Enterprises Inc he does not already own in a bid to take the company private.
In a proposal letter to the Playboy board, Hefner offered $5.50 per share in cash to acquire all outstanding Class A and Class B common stock, valuing the company at $185 million. He plans to partner with Traverse Management LLC to finance the deal.