Taking a business from one horse-drawn cart to an international logistics firm is no easy task, but that is exactly what Germany’s Fiege family has accomplished over five generations. Michael Finnigan talks to its next-generation leaders about the long haul
To some the origins of Fiege might sound like the classic 1980s British sitcom Only Fools and Horses: an entrepreneurial farmer-cum-businessman fixes a rickety cart to one of his horses in the hope his new “transportation business” will make him a millionaire.