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Chopard

January 1, 2002

The business of haute horlogerie is specialised and dominated by a small number of firms. Karl-Friedrich Scheufele, Vice-President of Chopard, reveals how their family business has remained one of the leaders

When German jewellery- and watchmaker, Karl Scheufele, bought the small Chopard Swiss watchmaking firm in 1963, his intention was to develop a distinctive brand, while maintaining a tight control over the production process.

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