Two of France's largest and most famed family businesses, Hermes and L'Oreal, have taken steps this week to bolster family control and reaffirm the family's commitment to the company. But the question remains as to whether this is enough to ensure continued family ownership, writes Katie Barker.
Hermes moved first with its family members setting up a holding company in an attempt to fend off unwelcome advances from much larger rival LVMH Moet Hennessy Louis Vuitton.