Benetton, the Italian family-controlled clothing empire, looks set to raise a few eyebrows, as it unveiled a new worldwide communication campaign that features political and faith leaders like Pope Benedict XVI, German chancellor Angela Merkel, French president Nicolas Sarkozy and Barack Obama kissing.
The campaign, created by the newly formed UNHATE Foundation supported by the Benetton group, shows political and religious leaders sharing a kiss to promote the understanding between peoples, faiths and cultures.