Rhymer Rigby is a columnist for the Financial Time and a freelance writer for the Daily Telegraph, GQ, Conde Nast Traveller and CampdenNXG. He is also the author of 28 Business Thinkers Who Changed the World and The Careerist.
When they start a business, many people naturally give it there own name. It suggests solidarity and trustworthiness, and helps a lot in meetings. But is there a moment when it's no longer desirable to be inextricably tied to your family's business?
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