The Taylor family, owners of Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental, has launched a new corporate holding company to cover all its brands.
This is the final stage of the Taylor family's takeover of Alamo and National and will fully incorporate the two businesses into the parent holding company, Enterprise Holdings Inc. Other smaller Taylor family businesses will also be incorporated, including Enterprise Fleet Management, Enterprise Car Sales and WeCar car sharing.
The current Enterprise management team is headed by second generation chairman and chief executive Andrew Taylor. "Bringing together this strong family of brands has made us the most complete service provider our industry has ever seen, so we needed a name that captured that strength and sense of completeness. We believe Enterprise Holdings does just that," said the 61-year-old.
Taylor and non-family COO and president Pamela Nicholson will run the new holding company. (To read our coverage of Nicholson's promotion last year click here)
Enterprise Holdings owns and operates the largest fleet of passenger vehicles in the world and has five founding family members active within the business including Andrew's daughter Christine Taylor and his niece Carolyn Kindle. Andrew's father Jack Taylor (pictured) started Enterprise Rent-A-Car in 1957 from the basement of a car dealership. The business now generates annual revenues of $13 billion and the Taylor family still owns around 98% of the company.