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Suzuki gives family member complete control as recession bites

Suzuki Motor Corp has announced that Osamu Suzuki, the company’s chairman and CEO, will also take over the roles of president and COO following the resignation of Hiroshi Tsuda for health reasons.

Mr Suzuki, who will shortly turn 79, is married to the daughter of the company’s second president from the founding family. He will be charged with leading the company through the global recession.

At a press conference he said he was in fine health, but admitted that the economic climate meant he was acting beyond the call of many people his age.

“If we were in ordinary times, I wouldn’t stay in the management team,” he said. However, the auto industry’s parlous state meant that to refuse would be akin to “abandoning our job,” he said.

Suzuki was founded in 1909 when Michio Suzuki established Suzuki Loom Works in Hamamatsu, Japan, makers of weaving equipment. The company only started making cars in 1947 before starting its motorcycle manufacturing arm in 1952.

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