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Playboy turns to non-family management

Playboy Enterprises, the Hefner family controlled media and lifestyle company, has appointed a non-family CEO following the departure of Christie Hefner in January this year.

Scott N Flanders, 52, is the board's choice to replace Jerome Kern who stood in following Hefner's departure. He joins Playboy from media company Freedom Communications where he served for three years as president and CEO. According to a statement, he significantly expanded interactive revenues, established key partnerships and streamlined the organisation.

"The Playboy brand represents enormous opportunity," said Flanders. "This is a particularly exciting time to assume the role of CEO. The evolution of the media industry and the global recession's effect on consumer spending intensify the need for a creative and effective business model. I look forward to working with Hugh Hefner and the employee team to take Playboy to the next level."

Flanders is also joined by Playboy veteran David I Chemerow, who has been appointed as non-executive chairman of the board. Chemerow, 57, joins from outdoor media specialist Olympus Media, but served as executive vice president, finance and operations, and chief financial officer of Playboy between 1990-1996. He has also served as a member of the board since leaving the company's management team.

Last month, Playboy Enterprises reported a $13.7 million loss for Q1 2009.

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