Genting Malaysia, controlled by the Lim family, has joined forces with Twentieth Century Fox, a subsidiary of Rupert Murdoch’s entertainment empire, to launch a $300-million (€218 million) theme park in the south Asian nation.
To be built as an extension to Resorts World Genting, it is the first park to be launched by Twentieth Century Fox Consumer Products, a division of 21st Century Fox that markets and licenses properties on behalf of the company’s film and television arms.
The 25-acre park, to be called Twentieth Century Fox World, is set to open in 2016, and will include rides based on the films Ice Age, Alien vs. Predator and Night at the Museum.
At a ground-breaking ceremony on Tuesday, vice president of global location based entertainment at Twentieth Century Fox Consumer Products Greg Lombardo said opening in a “vital market like Asia” was a landmark step for the company’s global theme park strategy.
Lombardo said the move would extend the company’s brand and engage new audiences.
Chairman and chief executive of Genting Malaysia Tan Sri Lim Kok Thay said the resort would be a “next-level family entertainment experience, which will attract tourism dollars to Malaysia”.
Malaysian prime minister Dato’ Sri Mohd Najib Tun Razak was also at the ground-breaking ceremony, indicating the significance of the attraction for the country.
Twentieth Century Fox World will feature 25 rides and attractions including thrill rides, children’s rides and water rides, as well film merchandise and food outlets.
Resorts World Genting is the flagship property of the Lim family’s resort and gaming empire, Genting Group, which was founded by Tan Sri Lim Goh Tong in 1965.
It consists of entertainment attractions, dining and retail outlets, convention facilities, and over 9,000 rooms spread across six hotels.
Lim’s son, Tan Sri Lim Kok Thay, has been chief executive of the family empire since 2003.