As Specsavers, the £1.2 billion family-owned optical business, celebrates its 25th anniversary, its founding family has its sights set firmly on remaining number one.
"If you want to be number one, you have to act and behave like you are number two," John Perkins, second-generation managing director, exclusively told Campden FB in a full and frank interview to be published later this month.
The company prides itself on promoting family values beyond the five Perkins family members working in the business. "The family culture is an incredibly important part of what Specsavers is about generally and the way in which we operate specifically," explains Perkins. "We have many families at Specsavers – not only my family, but also family stories that exist in each of our 1,200 stores, all of which are run like individual family businesses," he says.
Over the 25 years UK-based Specsavers has grown from a single store in Bristol to controlling 35% of UK market share, with franchises in ten countries as far a field as Australia. According to founders Doug and Mary Perkins: "Specsavers has not only performed well but we have actually surpassed many of our own expectations. Put this into the context of what is turning out to be the worst global economic depression since the 1930s, with extremely difficult trading conditions, and we can be justifiably proud of how the business has done."
In acknowledgement of the business's growth and achievements over the last 25 years, Specsavers was awarded the annual Family Business Honours, held by JP Morgan Private Bank and the Institute for Family Business. (Click here to read our coverage of the story)
A profile of Specsavers featuring an exclusive, indepth interview with John Perkins will feature in the next issue of Campden FB. (Click here to subscribe)
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