American and Canadian ultra-high net worth Millennials have a rare opportunity to speak for themselves – instead of being spoken about – by taking part in groundbreaking research by Campden Wealth.
Researchers at the publisher of CampdenFO want to interview entrepreneurs and NextGeners who were born between 1980 and 1995 from families with net worths of $35 million to $1 billion.
The research focusses on the investment attitudes of Generation Y, and respondents can offer opinions on their risk appetite and financial knowledge, interest in impact investing and philanthropy, and openness to advice – including robo advisers.
The team's findings will form the follow-up report to last year's Proving Worth – The Values of Affluent Millennials in North America, the first study to examine the needs and intentions of the next generation of wealthy families in North America. The study focused on three main topics: values-based investing, drivers of decision-making, and attitudes toward advisors.
“Understanding who they are as investors is one of the most pressing questions within the UHNW community,” Rutherford said.
“We are encouraging Millennials to be an active part of this process by taking time to fill in our online survey or speaking to a member of the team.
“The results will be valuable both for Millennials themselves and the other generations trying so hard to understand them.”