Over the last 18 months, the beer world has been transformed with the merger of ABInbev and SABMiller. But it was the takeover of Anheuser-Busch, the 150-year-old family business owned by the third and fourth generation Busch family, by Inbev in 2008, which is the subject of Julie MacIntosh’s book. The Busch family was US beer and Anheuser-Busch’s Budweiser was the leading beer brand. This book looks at how, through a series of miscalculations, the family lost the business in a $52 billion merger with Brazil-based brewing giant InBev. MacIntosh spends a lot of this book introducing the reader to the Busch family as well as the long list of other families involved the beer industry. Dethroning the King is a cautionary tale and also gives context to this year’s takeover of SABMiller by ABInbev.
Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon By Julie MacIntosh
Published by John Wiley & Sons