Everyone knows about Danish family business Lego, whose small and colourful toy bricks can be assembled to form almost anything. And now, the famous brand is celebrating its 80th birthday by releasing a short video tracing its foundation and growth over the years.
The 17-minute animated film, released on 10 August by the controlling Kirk Kristiansen family, tells the story of how Ole Kirk Christiansen founded a small toy company back in 1932 after his carpentry business failed.
It also looks at the ups and downs faced by family members between 1932 and 1968 – from a fire destroying a factory during World War II to the opening of the first Legoland theme park.
Currently in its fourth generation of family ownership, Billund-based Lego Group has revenues of more than €2.5 billion and is one of the largest maker of toys in the world.
It is also the biggest manufacturer of tyres, producing around 381 million wheels in a year. The smallest is 14.4 millimetres tall, and the largest 10.7 centimetres.