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Victorinox

July 6, 2011

Few family businesses produce a product so appreciated that the Museum of Modern Art in New York keeps one in its collection. Not only is the Swiss army knife a design icon, but the company that makes them has a unique corporate structure that keeps everyone happy.

Ibach, around 60 kilometres south of Zurich, could be described as a typical Swiss Alpine town – ordered streets, suburban shops, affluent population, overlooked by impressive Mont Blanc-style mountains. It’s also home to one of the world’s most iconic brands, the Swiss army knife.

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