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unilever

September 21, 2016

US eco-friendly cleaning business Seventh Generation, owned by the Hollender family, has been snapped up by Dutch rival Unilever for an undisclosed sum.

US eco-friendly cleaning business Seventh Generation, owned by the Hollender family, has been snapped up by Dutch rival Unilever for an undisclosed sum.

The Vermont-based company, which produces sustainable, chlorine-free cleaning and toiletry products, was acquired as part of a drive by Unilever as it looks to increase its portfolio of natural products.

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