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Sue Ismiel & Daughters

September 24, 2014

The matriarch of Australian family business Sue Ismiel & Daughters has this week revealed she is considering listing a majority stake in its hair removal subsidiary on the country’s stock exchange. 

The matriarch of Australian family business Sue Ismiel & Daughters has this week revealed she is considering listing a majority stake in its hair removal subsidiary on the country’s stock exchange.

Sue Ismiel started Nad’s in her Sydney home in 1991 to create a more pain-free way to remove unwanted body hair. The business took off when she started marketing her wax-free gel on television infomercials.

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