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Stella McCartney

March 22, 2013

French fashion group PPR has changed its name to Kering, the latest move in its “profound transformation” into a group focused exclusively on the luxury, sport and lifestyle sectors.

French fashion group PPR has changed its name to Kering, the latest move in its “profound transformation” into a group focused exclusively on the luxury, sport and lifestyle sectors.

Second-gen chief executive Francois-Henri Pinault said in a statement: "The change of identity is logical and necessary culmination of the transformation. Beyond a simple change of activity, the new name reflects the new nature of the group."

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