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August 26, 2010

Freixenet has been producing cava for most of the last century, yet the family has only recently transferred control to the second generation. Roderigo Amaral talks to family chairman Lluis Bonet Ferrer about being a next gen in his 60s

Every year, winemakers Freixenet release a new, much-anticipated Christmas TV advert in a marketing initiative that has become a feature of the holiday season in Spain. The family-owned Catalan firm has always bet on the power of publicity and is known for hiring big Hollywood names such as Gwyneth Paltrow to star in the ads in an effort to gain market share and strengthen its position as one of the major independent drinks companies in the world.

April 1, 2003

Family business successors face increasing pressures and new challenges as they step up to the fore in an unforgiving global business landscape. How can tomorrow’s leadership prepare for the role?

Melanie Stern is Section Editor of Families in Business magazine.

Family business successors face increasing pressures and new challenges as they step up to the fore in an unforgiving global business landscape. How can tomorrow's leadership prepare for the role?

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