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nolet

September 1, 2006

In the past ten years, cocktails have made a comeback – and it’s in no small part due to a spirits company with ten generations behind it. Suzy Bibko talks unconventional marketing with the Nolet family and how it has paid off in the success of their Ketel One Vodka

Suzy Bibko  is editor of Families in Business.

In the past ten years, cocktails have made a comeback – and it's in no small part due to a spirits company with ten generations behind it. Suzy Bibko talks unconventional marketing with the Nolet family and how it has paid off in the success of their Ketel One Vodka

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