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Morandi bridge

August 22, 2018

Prioritising family-centred non-economic goals could have mitigated the reputational damage the Benetton family is suffering in the wake of the deadly bridge collapse in Italy, an academic says.

Prioritising family-centred non-economic goals could have mitigated the reputational damage the Benetton family is suffering in the wake of the deadly bridge collapse in Italy, an academic says.

Instead, the Italian public and media see the Benettons as a family that prioritised profits over public safety.

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