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liquor

August 9, 2010

Campari, the famous Italian drink, may be celebrating its 150th birthday this year, but it is an American bourbon less than half its age that is driving sales at family-controlled Davide Campari-Milano.

Campari, the famous Italian drink, may be celebrating its 150th birthday this year, but it is an American bourbon less than half its age that is driving sales at family-controlled Davide Campari-Milano.

The Italy-based business purchased the Wild Turkey brand, established in 1940, from fellow family-controlled manufacturer Pernod Ricard last year for €433 million.

According to results for H1 2010, group sales were up 16.7% to €515.7 million. Net profit rose 13.6% to €69.3 million.

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