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LGBT

June 10, 2014

Mormon businessman Bill Marriott, who transformed his father’s restaurant business into a global lodging company, has put aside the religious values of his church to launch a marketing campaign celebrating lesbian, gay, bisexual, and transgender (LGBT) inclusion. 

Mormon businessman Bill Marriott, who transformed his father’s restaurant business into a global lodging company, has put aside the religious values of his church to launch a marketing campaign celebrating lesbian, gay, bisexual, and transgender (LGBT) inclusion. 

Launched this month, the campaign, which features transgender model Geena Rocero and gay basketball player Jason Collins, includes a series of billboards and a dedicated website where customers are invited to share their travel stories on social media using the hashtag #LoveTravels.

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