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Lavazza

July 1, 2007

Since 1895 Lavazza has been a household name in Italy and remains the country’s most popular
coffee brand. Marc Smith talks to fourth-generation Giuseppe Lavazza about their socially responsible side and how they are pursuing new markets …

Marc Smith is acting editor of Families in Business.

Since 1895 Lavazza has been a household name in Italy and remains the country's most popular coffee brand. Marc Smith talks to fourth-generation Giuseppe Lavazza about their socially responsible side and how they are pursuing new markets …

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