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ketel one

February 5, 2008

The Nolet family, owner of the successful super-premium Ketel One brand and Diageo, the world’s leading premium drinks company, have agreed to form a new 50/50 company, which will own the exclusive global rights to sell, market and distribute Ketel One vodka.

The Nolet family, owner of the successful super-premium Ketel One brand and Diageo, the world's leading premium drinks company, have agreed to form a new 50/50 company, which will own the exclusive global rights to sell, market and distribute Ketel One vodka. Diageo has agreed to pay $900 million for its 50% equity interest in the newly-formed company, which will be based in the Netherlands.

September 1, 2006

In the past ten years, cocktails have made a comeback – and it’s in no small part due to a spirits company with ten generations behind it. Suzy Bibko talks unconventional marketing with the Nolet family and how it has paid off in the success of their Ketel One Vodka

Suzy Bibko  is editor of Families in Business.

In the past ten years, cocktails have made a comeback – and it's in no small part due to a spirits company with ten generations behind it. Suzy Bibko talks unconventional marketing with the Nolet family and how it has paid off in the success of their Ketel One Vodka

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