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diageo

March 31, 2008

A family-owned company has become the joint global leader in the wine and spirits industry.

A family-owned company has become the joint global leader in the wine and spirits industry. Through its €5.6 billion acquisition of Absolut vodka owner Vin & Spirit, Pernod Ricard, which is owned by the Ricard family, joined Diageo at the top of the drinks industry.

Absolut is the number one premium vodka in the world and the top selling premium spirits brand in the US. It is seen as a “unique asset” to Pernod Ricard’s drinks portfolio, which includes Glenlivet, Malibu and Jacob’s Creek wine.

February 5, 2008

The Nolet family, owner of the successful super-premium Ketel One brand and Diageo, the world’s leading premium drinks company, have agreed to form a new 50/50 company, which will own the exclusive global rights to sell, market and distribute Ketel One vodka.

The Nolet family, owner of the successful super-premium Ketel One brand and Diageo, the world's leading premium drinks company, have agreed to form a new 50/50 company, which will own the exclusive global rights to sell, market and distribute Ketel One vodka. Diageo has agreed to pay $900 million for its 50% equity interest in the newly-formed company, which will be based in the Netherlands.

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