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consumers

October 25, 2017

The rise of the millennial consumer may well be the most profound demographic shift in history. Yet with daily news on crises, technology and politics, a longer-term trend like generational change is easily overlooked.

The rise of the millennial consumer may well be the most profound demographic shift in history. Yet with daily news on crises, technology and politics, a longer-term trend like generational change is easily overlooked.

When investors do focus on demographics as an investment theme, they concentrate on the ‘silver dollar’ of aging populations. And where they focus on millennial consumers, we see three key areas of misperception around millennials:

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