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advertising campaigns

May 1, 2007

The history of advertising is filled with the corpses of failed campaign strategies.Marc Smith looks at several recent examples to ascertain what family businesses should and, perhaps more importantly, should not be doing

The history of advertising is filled with the corpses of failed campaign strategies.Marc Smith looks at several recent examples to ascertain what family businesses should and, perhaps more importantly, should not be doing.

Marc Smith is deputy editor of Families in Business.

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