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June 10, 2014

Mormon businessman Bill Marriott, who transformed his father’s restaurant business into a global lodging company, has put aside the religious values of his church to launch a marketing campaign celebrating lesbian, gay, bisexual, and transgender (LGBT) inclusion. 

Mormon businessman Bill Marriott, who transformed his father’s restaurant business into a global lodging company, has put aside the religious values of his church to launch a marketing campaign celebrating lesbian, gay, bisexual, and transgender (LGBT) inclusion. 

Launched this month, the campaign, which features transgender model Geena Rocero and gay basketball player Jason Collins, includes a series of billboards and a dedicated website where customers are invited to share their travel stories on social media using the hashtag #LoveTravels.

March 2, 2011

French outdoor advertising company JCDecaux has set a new target of doubling its company size, possibly through acquisitions of its American competitors, says a report in the Financial Times.

French outdoor advertising company JCDecaux has set a new target of doubling its company size, possibly through acquisitions of its American competitors, says a report in the Financial Times.

Co-chief executive of the fourth-largest owner of billboards in the US, Jean-Francois Decaux said to the FT: “We doubled the size of the company in the last 10 years. The name of the game now is to double it again. Obviously that cannot be done without a transforming deal.”

September 1, 2010

Improved revenues in Latin America underpinned growth at Havas, the advertising and communications services group controlled by the Bolloré and Rodés families.

Improved revenues in Latin America underpinned growth at Havas, the advertising and communications services group controlled by the Bolloré and Rodés families.

The Paris-based group recorded a 4.2% increase in revenues in the first half of 2010 to €729 million, compared with the same period last year. This was largely due to a 25% growth in business in Latin America as growth in Europe and North America fell 2.6% and 4.9% respectively.

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