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3D printing

August 7, 2014

Almost two decades since the concept of disruptive innovation was thrust into public consciousness, companies have both risen and fallen prey to the process. Kodak was a loser, Amazon was a winner, and the iPhone alone has disrupted a number of technologies – cameras, alarm clocks and radios, to name a few.

Almost two decades since the concept of disruptive innovation was thrust into public consciousness, companies have both risen and fallen prey to the process. Kodak was a loser, Amazon was a winner, and the iPhone alone has disrupted a number of technologies – cameras, alarm clocks and radios, to name a few.

But this June Harvard Business School professor Jill Lepore argued it was time to give the concept (whereby new innovations suddenly shake up the marketplace, replacing predecessor technologies) a rest.

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