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Friends no more? Family influence at Facebook declines

How do you carve out your own place in the world when you’ve got a sibling who set up arguably the most recognisable company in the world? That’s the dilemma Randi Zuckerberg – sister of Mark Zuckerberg, the internet extraordinaire who founded Facebook - has been faced with.

How do you carve out your own place in the world when you’ve got a sibling who set up arguably the most recognisable company in the world? That’s the dilemma Randi Zuckerberg – sister of Mark Zuckerberg, the internet extraordinaire who founded Facebook - has been faced with.

Sibling rivalry isn’t a modern phenomenon – after all it’s mentioned a number of times in the bible, a few Shakespeare plays, and not to mention a plethora of books, plays and films since. Add the world of business into the equation and the rivalry often gets more intense.

Randi worked alongside her brother at the social networking site, leading Facebook’s marketing team for the last six years, but now she says she wants to leave.

On rival social media site Twitter, she tweeted: “It is with mixed emotions that I announced my departure from Facebook today to launch my own initiative.” In her resignation letter, published on blog Allthingsd.com, she said she was leaving her position to start a new media firm, RtoZ Media, aimed at helping companies become more social.

The 29-year-old Harvard graduate added she has a “deep love” of Facebook, but she believes she can do more for the social networking site on the “outside”. A Facebook spokesperson said the company was “grateful for her important service”, but Mark has yet to comment.

Despite this, the future for Randi is probably bright. She might not have founded Facebook, but she has played a big role in its direction over the last few years, particularly when it came to Facebook’s news platforms. Just last year, the Hollywood Reporter listed the mum-of-one in its top 50 digital players list. No doubt her connections in Silicon Valley and the media industry, as well as her surname, will help her future efforts. But, the question remains, will she ask Mark for advice? 

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