Ravina Mather was previously PR Manager at Smith & Williamson and publishes widely on the marketing communications and brand management of Family and Private Offices. Her book From Family Business to Family Office: How to Manage a Family Office Brand for Profit will be published in 2018.
A report by consultancy EY found family office branding can predict as much as 35% of return on equity when combined with growth ambition, sustainability, and family cohesion. But what is a family office brand?
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