The Holiday Inn hotel chain's founding family has joined forces with InterContinental Hotels Group, the world's largest hotel group by number of rooms.
Kemmons Wilson changed the traditional family vacation when he created the Holiday Inn hotel brand in 1952. Today his descendents – who own Orange Lake Resorts, a network of over 2,400 timeshare properties – have teamed up with IHG to create a new timeshare brand.
To be called Holiday Inn Club Vacations, the new brand will launch this December with Orange Lake's flagship villa property in Orlando, Florida - the largest single site timeshare resort in the world. It includes four championship golf courses, seven swimming pools and an 80-acre lake for water sports.
"This is a great opportunity for our two companies because we share the same heritage and founder, Kemmons Wilson," said Don Harrill, president and CEO of Orange Lake.
Spence L Wilson, Kemmons' son, is chairman of the board and said Orange Lake resorts aim to be a place where "families can come to renew and strengthen their bonds, because we believe every family needs and deserves that."
The Wilson family will continue to own, operate and develop the resorts, but will give IHG exclusive licensing and marketing rights.
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