The next time you enjoy a glass of Grant’s whisky, you might find yourself discovering a little bit more about your family – even if they aren’t around.
That’s because family-owned Grant’s is running a campaign to help consumers research their own family history.
The promotion, developed by communications agency Bray Leino, is running across 528,000 70 centilitres and one litre Family Reserve bottles and offers a £10 (€12.63) voucher to use at genealogy website findmypast.co.uk.
“The Grant’s brand is steeped in family history and tradition. We wanted to create a campaign which not only communicated the Grant’s legacy, but which actively engaged our customers to seek out their own family stories,” said Oliver Dickson, Grant’s senior brand manager.
Now Scotland’s oldest family-owned blended whisky-maker, Grant’s was founded in 1887 by William Grant, with the help of his seven sons, two daughters and some in-laws.
The business has made the family very rich – the Sunday Times Rich List pegged the Grant Gordon wealth at £1.4 billion.