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Tata family business unveils golden car

The world’s cheapest car, Tata Nano, has been transformed into one of the most expensive, after the Tata family business created a fully functional “golden” version of the car.
Ratan Tata, head of Tata Group, and Bhaskar Bhatt, managing director of Titan Industries (a subsidiary) unveil the golden car

The world’s cheapest car, Tata Nano, has been transformed into one of the most expensive, after the Tata family business created a fully functional “golden” version of the car.

The Goldplus Nano, a one-off showpiece, sees the Tata Group’s Nano car covered in 80 kilogrammes of solid gold, 15 kilogrammes of silver and roughly 10,000 semi-precious and precious stones, including diamonds, rubies and pearls.

The result? $4.7 million (€3.44 million) added to the car’s current retail price of $3,000.

Considered the world’s first ever jewellery car, the vehicle was unveiled by the $70 billion family business to mark India’s 5,000 years of craftsmanship.

“As many as 14 techniques of jewellery making have gone behind the effort – from the intricate filigree work to the delicate and colourful meenakari work… marking the convergence of diverse and culturally distinct jewellery making techniques from around India,” said a company statement.

The man behind the golden affair, Ratan Tata, chairman of the Tata Group, unveiled the jewelled car, which is expected to be on the road (not literally) for the next six months. The car will be displayed in 30 locations in India where the company operates its jewellery business.

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