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LVMH in the picture

Luxury goods giant LVMH is sponsoring the digital restoration of classic 1960s French film The Umbrellas of Cherbourg, which will be shown at the Cannes Film Festival.
A still from the 1964 classic The Umbrellas of Cherbourg
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©Roland Godefroy

Luxury goods giant LVMH is sponsoring the digital restoration of classic 1960s French film The Umbrellas of Cherbourg, which will be shown at the Cannes Film Festival.

The film (a still from the film, pictured), which was directed by Jacques Demy in 1964 and starred Catherine Deneuve, won the Palme d'Or at Cannes in 1964. It was nominated for five Oscars.

LVMH says the move is part of its commitment to the cultural and creative heritage of France and Europe.

Bernard Arnault, second-gen chairman and chief executive of LVMH, said: "We were very sensitive to the wishes of the family of Agnes Varda [Demy's widow] and Jacques Demy in digitally restoring the film to ensure this masterpiece of French cinema can be enjoyed by future generations.”

The Umbrellas of Cherbourg, a musical, is set against the background of the Algerian war of independence. 

Rosalie Varda-Demy, of the family production company, Cine-Tamaris, said: "The commitment of the LVMH Group to this film - which is close to our hearts - will enable us to make a seamless transition to new digital media. The film will now be available, in all its original splendour, to theatres with digital equipment, and which may no longer support analogue film.”

The restored film is to be presented in the Cannes Classics selection at the festival, which runs from 15 to 26 May.  

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