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J. Lohr Vineyards & Wines appoints second-gen to helm

A second-gen Californian winegrower, who, as a child, helped his father plant the family’s first vineyards in Monterey County, has now been appointed chief executive and chairman of the family’s wine empire.
J. Lohr Vineyards & Wines Cuvee

A second-gen Californian winegrower, who, as a child, helped his father plant the family’s first vineyards in Monterey County, has now been appointed chief executive and chairman of the family’s wine empire.

J. Lohr Vineyards & Wines, founded by Jerry Lohr in the early 1970s, announced Steve Lohr’s promotion this week. For the past four years he has been executive vice president and chief operating officer.

Non-family member Jeff Meier, who has worked with the family business for 29 years, has been appointed to the role of president and will continue in his role as chief operating officer.

Founded by Steve’s father, Jerry Lohr, the wine empire includes 3,700 acres of vineyards in Paso Robles, Monterey County, Santa Lucia Highlands and Napa Valley. Second-gens Cynthia Lohr and Lawrence Lohr are vice president of marketing and director of wine education respectively.

Founder Jerry Lohr said Jeff and Steve had worked alongside him for a combined total of 70 years and passing on the baton felt like a natural progression for the business.

Steve Lohr said: “Whether we are planting new vineyards using cutting-edge viticulture techniques, replanting existing vineyards using better clones, rootstocks and trellises, or farming existing vineyards with more sustainable practices based on what we’ve learned over four decades, we are carrying on the legacy established by my father, Jerry.”

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